explore

Websites that earn their keep.

Built to do a job, not sit there. Local studio, fixed prices in writing, real timelines you can plan around.

plain english

What a properly-built website actually does.

A website should do a job. Take a booking. Gather an enquiry. Sell the thing you sell. The number of local business sites I see that just list services and wait for the phone to ring is depressing.

Mine are built to work. Every project starts with one question: what's the single job this site needs to do for your business? Then the layout, the copy, the contact forms, all of it gets shaped around that answer.

Plain English, fixed prices, real timelines. You sign off the design before anything gets built. You own everything when it's done. If anything ever feels broken, I can usually fix it the same day.

four shapes

Pick the one that fits.

Same plain-promise approach, four sizes. Flat-rate prices, written down in plain English. Pick the closest fit and we'll scope the rest on the call.

get online, properly, fast
Quick Start

A one-page site that does the basics, well.

One properly-designed page covering what you do, who you are, and how to reach you. Live in under a week. Replaces the "we built it on Wix and never finished it" problem most sole traders have.

Best for: trades, freelancers, sole traders, anyone who needs a credible presence without the bigger commitment.

£595
fixed price · live in a week Start with this
the proper small-business build
Starter

A multi-page site with the lead-capture sorted.

4 to 6 pages, custom design, written for your audience. Google Business Profile, Search Console and Analytics set up. AI chatbot included that qualifies enquiries while you sleep. Live in under two weeks.

Best for: cafés, salons, single-location services, very small teams ready for a proper home online.

£1,500
fixed price · live in 7–10 days Start with this
when the site is the business
Pro

Custom features, integrations, the works.

Bespoke functionality. Ecommerce, booking systems, member areas, CRM integrations. Full SEO, performance tuning, structured data. AI tools across the board, plus 2 hours of custom AI consulting. 2 to 4 weeks of build time.

Best for: ecommerce businesses, growing SMBs whose website is doing real commercial work.

£6,950+
scoped per project · 2–4 weeks Start with this
in every package

Custom design (not a template). Mobile-first build. Google Business + Search Console set up. Plain-English handover so you can edit text and images yourself. One month of Care Lite included. Code, domain, hosting all in your name from day one.

how it works

Five steps, no guessing.

Same approach for every project, from Quick Start to Pro. Plain English, real conversations, weekly demos so you see things as they take shape.

01

Discovery

30-minute call, no slides, no sales deck. What's the business, who's it for, what's the one job this site needs to do.

02

Plan

Written brief and quote, with timeline, scope, and any assumptions called out. You read it, ask anything, decide. No commitment yet.

03

Design

You see the design in your browser before any code gets written. I won't start building until you're 100% happy. As many rounds as it takes.

04

Build

Weekly demos of progress. You see it, click around, flag anything. Faster catch, cheaper fix.

05

Launch

Hosting, domain, analytics, GBP, all set up in your name. First month of Care Lite included. Hand over the keys.

five questions

The web-build ones I get most.

More general questions are on the homepage FAQ. Below: the ones specific to the build itself.

What if I already have a site?

Most rebuilds are quicker and cheaper than starting fresh. Send me the URL and I'll tell you honestly whether it's worth keeping the bones or starting over.

Will it work on mobile?

Yes. Every build is mobile-first. Most local businesses get over 60% of their traffic from a phone, so the phone version is what I design before the desktop one.

Do I need a copywriter too?

No. The build price includes writing. I'll interview you, draft everything, and refine until it sounds like you. If you already have copy you love, even better.

What if I need an ecommerce shop?

That's a Pro-tier build. Standard handles a simple online catalogue. Real ecommerce (cart, checkout, stock, deliveries, payments) needs Pro because it's a different animal.

How many revisions do I get?

Unlimited at the design stage. That's the whole point of the plain promise. Once you've signed off the design and I've started building, changes get quoted separately.

Can I update it myself later?

Yes, for the bits you'll actually want to change. Text, images, blog posts, prices. The technical stuff stays on my side via a care plan if you want one.

plain promise

Nothing gets built until you're 100% happy with the design. We'll show you options and refine, as many rounds as it takes, until you are. Once you sign off, we build it. Changes after build are quoted separately, because catching it on screen costs nothing; catching it after the build means redoing work.

see it built

What this looks like, built.

Two concept builds showing the kind of work I'd deliver. Click either to walk through the full site.

Got a site in mind? Let's talk.

A 20-minute call will tell you which package fits, what it'll cost, and how long it'll take. Free, no pitch deck, no hard sell.

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