drafting layout…
Automation-first web studio · the Midlands

We make websites & eliminate manual tasks.

Two things, done properly.

A website that earns its keep

Nothing to pay up front, one monthly price, and it's rebuilt from scratch free every two years.

The manual jobs, gone

We build technology and workflows that eliminate manual tasks: reviews chased, bookings confirmed, no more typing the same thing twice.

Nothing to pay up front · custom-built from scratch · from £79 a month, everything in

what

Design and build, end to end. Marketing sites, web apps, and mobile apps when they genuinely need to be apps.

when

Most projects run two to four weeks, start to finish. I'll give you a realistic start date inside your quote.

how

Fixed prices, no decks, you see it as it's built. We talk like people who'd grab a coffee.

Based in Loughborough

Local to Leicestershire, working with businesses across the UK. Happy to work with you wherever you are (or further afield).

No hand-offs

Design, build, content, launch, all handled in-house by one small team. You deal with the same people from first sketch to launch day, and Chris is on every project.

Fixed price, written down

Every project starts with a flat-rate quote in plain English. No hourly clocks, no surprise invoices, no creep.

Yours to keep

The code, the domain, the hosting login, all of it sits in your name. No lock-in if you ever want to walk.

under the hood

From sign-off to live.

No black box, no mystery. When your design's approved, this is literally what shipping looks like: one command, a couple of minutes, and you're live on fast, secure hosting. Grab a tool below and give it a fling.

deploy · midlands-code-lab
Bookings & payments
Take appointments and money without the middleman fees.
Local SEO baked in
Show up when people nearby search for what you do.
AI helpers
Qualify leads and answer FAQs while you're on a job.
Full web apps
Dashboards, logins, custom tools: the real thing.
the toolkit: grab one, give it a fling
drag · throw · they bounce
// the whole idea

Most websites get built, handed over, and left to go stale. Midlands Code Lab looks after yours for life, with nothing to pay up front. We build it, run it, keep it sharp, and clear the admin behind the scenes. One price a month, a person on the phone.

the other half

Some of the tasks we eliminate.

A website gets you found. The bigger win for most owners is the hours that disappear into admin every week. Every job on this ticker is one we've built away for a trade like yours.

Reviews that ask themselves

Finish a job and a polite text goes out asking for a Google review. You do nothing, and the stars build up while you're on the next one.

Quotes that chase themselves

Sent a quote and heard nothing back? A friendly nudge goes out two days later, written the way you'd write it, without you having to remember.

Bookings that confirm themselves

Someone books, they get a confirmation and a reminder. Fewer no-shows, and nobody rings at dinner time to double-check a slot.

Type it once

Your enquiry form, your diary and your invoicing talk to each other, so the same customer details stop getting typed into three different places.

straight-up

Not sure any of this applies to you? Chris will look at how you run things and tell you what's worth doing, in plain English. Sometimes the honest answer is "nothing yet", and you'll get that answer for free.

This work is scoped to the job, so there's no price grid. You'll have a fixed quote in writing before anything starts.

the range

Three levels. The whole spectrum.

From a tidy one-pager to a full web app, the honest range of what we build, and who each one's for.

Get found · the one-pager

A single sharp page that gets the phone ringing.

Who you are, what you do, and how to reach you, all done beautifully and live in a week. For a lot of sole traders and new ventures, this is all you need.

1 pagecontact + mapslive in ~5 days
Get booked · the business site

Pages, bookings, reviews, a site that does the selling.

Multiple pages, online booking, customer reviews and local SEO, the polish that makes people trust you before they call. The sweet spot for established local businesses ready to grow.

bookinglocal SEOreviewsblog
Get scaled · the web app

Custom software in the browser. A tool, not just a site.

Dashboards, member areas, payments, automations, software built around how your business actually runs. When a website isn't enough and you need the real thing. Like SetPrep.

dashboardspaymentsloginsintegrations
your-business.co.uk
One-pager
Beck & Beans
Quorn's coffee,
done properly.
Speciality beans & all-day brunch on the High Street. Open from 8.
Book a table
Open till 4pm01509 412 88032 High St, Quorn
Business site
Hartwell ServicesAboutReviewsContact Get a quote
PLUMBING & HEATING
Boiler out? We're there today.
Gas-safe engineers across Loughborough. Fixed quotes, no call-out fee.
Book a visit →☎ 07548…
engineer photo
Boiler repairSame-day fixes
InstallsNew systems
ServicingAnnual checks
Web app
▦ Overview ▤ Bookings ▤ Customers ▤ Payments ▤ Settings
DashboardSearch…
Revenue£12.4k▲ 18%
Bookings214▲ 9%
New clients37▲ 4%
Revenue · last 7 days● this week
MTWTFSS
where are you right now?

Pick the one that sounds like you.

Six situations I hear from small business owners all the time. Drop the one that fits into the box (or tap it), and I'll tell you exactly what I'd do. No pitch deck, no obligation.

drop a card here

On mobile? Tap a card instead.

what it costs

Plain prices, written down.

Four package shapes, fixed prices. Pick the closest fit and we'll tailor the scope on your discovery call. Everything below is a flat rate. No hourly clocks, no scope creep, no surprise invoices.

Two ways to work with us: a monthly plan where we look after everything, or pay once and own your site outright.

Never worry about your website again.

One monthly price, nothing to pay upfront. We build your site, host it, make your changes, keep it secure, refresh it every year and rebuild it from scratch every 2 years. A 12-month term, then it rolls monthly.

Quick Start
£79/mo
nothing upfront · 12-month term

Best for sole traders and new ventures who want a proper presence without a bill upfront.

  • Custom one-page site, built for you
  • Hosting, SSL, security, daily backups
  • Your domain, registered in your name
  • Small changes when you need them
  • A light refresh every year
  • Nothing to pay upfront
Start with this
Starter
£149/mo
nothing upfront · 12-month term

Best for cafés, salons and single-location services ready for a proper home online.

  • Custom 4–6 page site, built for you
  • Hosting, SSL, security, daily backups
  • Google Business, Search Console, Analytics
  • AI chatbot that qualifies enquiries
  • Changes included, light refresh yearly
  • Nothing to pay upfront
Start with this
Pro
from £399/mo
scoped to your build

Best for ecommerce and growing businesses whose website does real commercial work.

  • Bespoke features: ecommerce, booking, CRM
  • Full technical SEO and priority support
  • AI tools across the board
  • Scoped around your build, timeline agreed up front
Talk it through
Your domain and content are yours from day one. We own and run the build, so there's nothing for you to manage. Plans run 12 months, then roll monthly with 30 days' notice. Prefer to own the site outright? You can buy it out any time.
AI & automation

Want your website to do more? AI tools and automation that handle the stuff you don't have time for.

Explore AI & automation
outbound sales

Sell to other businesses? We run your cold outbound and book sales meetings straight into your diary.

See outbound sales
social media

No time to post? We write and publish your social media updates every week, from your photos, on whichever platforms your customers use. From £99 a month.

See social media
how it works

Five steps, no guessing.

If you've never hired a designer or developer before, here's exactly what to expect. Plain English the whole way, and a clear price before any work starts.

01

Free discovery call

A relaxed chat on the phone, on Zoom, or over a coffee if you're nearby. You tell me what you want, I tell you honestly whether we're the right fit to build it, and roughly what it'll cost.

02

How it'll look + what it'll cost

A short written proposal in plain English. A flat price, a clear timeline, a line-by-line of what's included, and a one-page direction document so you can see what we're aiming for before any money changes hands. Nothing hidden in the small print.

03

Design

You see clickable design options in your browser before anything gets built. You give feedback in your own words. I refine, as many rounds as it takes, until you're 100% happy. That's a plain promise: nothing gets built until you are.

04

Build

We build the site or app. You get a fresh demo link along the way so you can play with the real thing as it grows. Nothing happens behind a closed door.

05

Launch and aftercare

Your site or app goes live. We record a personalised Loom walkthrough showing exactly how to update text, images and blog posts, yours to keep. Or put us on a care plan and we handle it all. Your call, no pressure either way.

questions, before you ask

The ten I get most.

If yours isn't here, ask me. Three ways to do that are in the contact section below.

Who will I be working with?

Chris, the owner, answers the phone and takes every call himself, and stays your point of contact the whole way through. Behind him is a small team that handles design, build and launch. We keep the number of live projects short on purpose, so yours gets proper attention.

How long does a build take?

Quick Start: 5 to 7 working days. Starter: 7 to 10 days. Standard: 10 to 14 days. Pro: 2 to 4 weeks depending on scope. Faster than most agencies because there's no relay between siloed departments or three layers of account managers. One small team owns your project from start to finish, so things move. You get a real date in writing before you pay anything.

How much does it cost?

Four packages, all priced above. Quick Start £595, Starter £1,500, Standard £2,950, Pro £4,450 and up. Fixed prices, no hourly clock. Pay-in-3 available on Starter and above.

What if I don't like the design?

We change it. Nothing gets built until you've signed off on the design. As many rounds as it takes. Catching it on screen costs nothing. Catching it after the build means redoing work.

Do I own the site after?

Everything is yours. The code, the domain, the hosting account, the content, all set up in your name. If you ever want to take it elsewhere, you can. No lock-in, no held-hostage hosting.

Can I update it myself later?

Yes. We record a personalised Loom walkthrough at handover showing exactly how to update text, images, blog posts, opening hours and prices, yours to keep. The technical side stays on our side via a care plan if you want one.

Do you do SEO or social media?

Both. Local SEO: Google Business Profile, on-page basics, local schema, and honesty about the rankings nobody can promise. See the SEO page. Social: we write and post your updates every week, on whichever platforms your customers use, from £99 a month. See the social page.

What about hosting and aftercare?

Three care plans, priced above. Care Starter £49/mo covers hosting, security, backups. Care Standard £119 adds monthly SEO checks and up to 1 hour of design updates. Care Pro £249 adds up to 3 hours of updates, active SEO work and a quarterly call. Or you host wherever you want.

Can you take over a site someone else built?

Sometimes. Depends what it's on. WordPress, Webflow, Wix, Squarespace, custom code, we can take over most things. Send us the URL and we'll tell you honestly whether it's worth saving or worth rebuilding.

What if my business is too small?

If you can afford £595, you can afford a site that's actually built for you. Quick Start exists for exactly this. One page, all the basics, live in a week. Plenty of trades and cafés don't need more than that for the first year.

selected work

A small list, on purpose.

Ten concept builds, one for each kind of business, plus the real thing over on the work page. Four favourites below; see them all there. The next slot is yours.

Six more concept builds, a dentist, a hot-sauce brand, a cashflow app, a physio clinic, plus the café and trades sites, are on the work page.

See all 10 concept builds →
OPEN SLOT

Your project.

One real project shipped, ten concepts built, an open calendar for the next one. If yours could be the first paying brief, the door's wide open.

YOUR BRIEFFIXED PRICE
Talk to me ↘
YOUR
PROJECT
HERE
the next slot is yours

Ready when you are.

Tell me what you're building, or what's broken, and I'll come back with a plan, a fixed price, and an honest gut-check. Usually within the hour.

Start a project
get in touch

Let's see if we fit.

Tell me what you're building, or what's broken. I'll come back with a written reply, a rough budget, and an honest gut-check. Usually within the hour.

Prefer to skip the form? Email me or message on WhatsApp. Every way in lives on the contact page.