Two things, done properly.
Nothing to pay up front, one monthly price, and it's rebuilt from scratch free every two years.
We build technology and workflows that eliminate manual tasks: reviews chased, bookings confirmed, no more typing the same thing twice.
Nothing to pay up front · custom-built from scratch · from £79 a month, everything in
Local to Leicestershire, working with businesses across the UK. Happy to work with you wherever you are (or further afield).
Design, build, content, launch, all handled in-house by one small team. You deal with the same people from first sketch to launch day, and Chris is on every project.
Every project starts with a flat-rate quote in plain English. No hourly clocks, no surprise invoices, no creep.
The code, the domain, the hosting login, all of it sits in your name. No lock-in if you ever want to walk.
No black box, no mystery. When your design's approved, this is literally what shipping looks like: one command, a couple of minutes, and you're live on fast, secure hosting. Grab a tool below and give it a fling.
Most websites get built, handed over, and left to go stale. Midlands Code Lab looks after yours for life, with nothing to pay up front. We build it, run it, keep it sharp, and clear the admin behind the scenes. One price a month, a person on the phone.
A website gets you found. The bigger win for most owners is the hours that disappear into admin every week. Every job on this ticker is one we've built away for a trade like yours.
Finish a job and a polite text goes out asking for a Google review. You do nothing, and the stars build up while you're on the next one.
Sent a quote and heard nothing back? A friendly nudge goes out two days later, written the way you'd write it, without you having to remember.
Someone books, they get a confirmation and a reminder. Fewer no-shows, and nobody rings at dinner time to double-check a slot.
Your enquiry form, your diary and your invoicing talk to each other, so the same customer details stop getting typed into three different places.
Not sure any of this applies to you? Chris will look at how you run things and tell you what's worth doing, in plain English. Sometimes the honest answer is "nothing yet", and you'll get that answer for free.
This work is scoped to the job, so there's no price grid. You'll have a fixed quote in writing before anything starts.
From a tidy one-pager to a full web app, the honest range of what we build, and who each one's for.
Who you are, what you do, and how to reach you, all done beautifully and live in a week. For a lot of sole traders and new ventures, this is all you need.
Multiple pages, online booking, customer reviews and local SEO, the polish that makes people trust you before they call. The sweet spot for established local businesses ready to grow.
Dashboards, member areas, payments, automations, software built around how your business actually runs. When a website isn't enough and you need the real thing. Like SetPrep.
Six situations I hear from small business owners all the time. Drop the one that fits into the box (or tap it), and I'll tell you exactly what I'd do. No pitch deck, no obligation.
On mobile? Tap a card instead.
Four package shapes, fixed prices. Pick the closest fit and we'll tailor the scope on your discovery call. Everything below is a flat rate. No hourly clocks, no scope creep, no surprise invoices.
Two ways to work with us: a monthly plan where we look after everything, or pay once and own your site outright.
Best for sole traders and new ventures who want a proper presence without a bill upfront.
Best for cafés, salons and single-location services ready for a proper home online.
Best for gyms, multi-service trades and growing businesses that want the site earning its keep.
Best for ecommerce and growing businesses whose website does real commercial work.
Best for sole traders and new ventures who need a credible home online, fast.
Best for cafés, single-trade services, very small teams ready for a proper home online.
Best for gyms, salons, multi-service trades. Established businesses ready to grow.
Best for established SMBs who need their site to do real work: sell, book, integrate. Fully scoped and quoted around exactly what you need.
Two local businesses booking together both get 10% off each build. The café next door, the trade you share a wall with, a neighbour who's been putting it off. Pair up, save together.
Mention it when you get in touch, no code needed. Works on Starter and above, no time limit.Got a quote from another local studio? Send it over. I'll be honest about whether I think it's fair and what I'd do differently, even if that means recommending them.
A site that ships and then sits there gets stale fast. Pick a care plan and we look after it. Cancel any time. First month is included with every build. Want the posting handled too? Social media plans start at £99 a month, with £20 off for care plan clients.
Hosting, SSL, daily backups, security updates, 24-hour response. One content tweak per month.
Everything in Care Starter, plus monthly SEO health check, Google Analytics reporting, uptime alerts, and up to 1 hour of design or content updates per month.
Up to 3 hours of design or content updates per month, active SEO work, AI review responder, and a quarterly strategy call.
Reminder: pair up with another local business and both get 10% off your build. Care plans are first month included with every build anyway. Cancel any time.
Mention it when you get in touch. Works on Starter and above, no time limit.Want your website to do more? AI tools and automation that handle the stuff you don't have time for.
Sell to other businesses? We run your cold outbound and book sales meetings straight into your diary.
No time to post? We write and publish your social media updates every week, from your photos, on whichever platforms your customers use. From £99 a month.
If you've never hired a designer or developer before, here's exactly what to expect. Plain English the whole way, and a clear price before any work starts.
A relaxed chat on the phone, on Zoom, or over a coffee if you're nearby. You tell me what you want, I tell you honestly whether we're the right fit to build it, and roughly what it'll cost.
A short written proposal in plain English. A flat price, a clear timeline, a line-by-line of what's included, and a one-page direction document so you can see what we're aiming for before any money changes hands. Nothing hidden in the small print.
You see clickable design options in your browser before anything gets built. You give feedback in your own words. I refine, as many rounds as it takes, until you're 100% happy. That's a plain promise: nothing gets built until you are.
We build the site or app. You get a fresh demo link along the way so you can play with the real thing as it grows. Nothing happens behind a closed door.
Your site or app goes live. We record a personalised Loom walkthrough showing exactly how to update text, images and blog posts, yours to keep. Or put us on a care plan and we handle it all. Your call, no pressure either way.
If yours isn't here, ask me. Three ways to do that are in the contact section below.
Chris, the owner, answers the phone and takes every call himself, and stays your point of contact the whole way through. Behind him is a small team that handles design, build and launch. We keep the number of live projects short on purpose, so yours gets proper attention.
Quick Start: 5 to 7 working days. Starter: 7 to 10 days. Standard: 10 to 14 days. Pro: 2 to 4 weeks depending on scope. Faster than most agencies because there's no relay between siloed departments or three layers of account managers. One small team owns your project from start to finish, so things move. You get a real date in writing before you pay anything.
Four packages, all priced above. Quick Start £595, Starter £1,500, Standard £2,950, Pro £4,450 and up. Fixed prices, no hourly clock. Pay-in-3 available on Starter and above.
We change it. Nothing gets built until you've signed off on the design. As many rounds as it takes. Catching it on screen costs nothing. Catching it after the build means redoing work.
Everything is yours. The code, the domain, the hosting account, the content, all set up in your name. If you ever want to take it elsewhere, you can. No lock-in, no held-hostage hosting.
Yes. We record a personalised Loom walkthrough at handover showing exactly how to update text, images, blog posts, opening hours and prices, yours to keep. The technical side stays on our side via a care plan if you want one.
Both. Local SEO: Google Business Profile, on-page basics, local schema, and honesty about the rankings nobody can promise. See the SEO page. Social: we write and post your updates every week, on whichever platforms your customers use, from £99 a month. See the social page.
Three care plans, priced above. Care Starter £49/mo covers hosting, security, backups. Care Standard £119 adds monthly SEO checks and up to 1 hour of design updates. Care Pro £249 adds up to 3 hours of updates, active SEO work and a quarterly call. Or you host wherever you want.
Sometimes. Depends what it's on. WordPress, Webflow, Wix, Squarespace, custom code, we can take over most things. Send us the URL and we'll tell you honestly whether it's worth saving or worth rebuilding.
If you can afford £595, you can afford a site that's actually built for you. Quick Start exists for exactly this. One page, all the basics, live in a week. Plenty of trades and cafés don't need more than that for the first year.
Ten concept builds, one for each kind of business, plus the real thing over on the work page. Four favourites below; see them all there. The next slot is yours.
Fire-kitchen restaurant & bar
A live-fire restaurant and bar, dark and photo-led, with a nightly menu, a table-booking flow and the room's hours and location up front. Built as a concept, not a real business.
See the concept → Want one like this? ↘Independent estate agent
An independent estate agent for Loughborough, Quorn and the Charnwood villages, with property search, a featured-home gallery, a live mortgage calculator and instant valuations. Built as a concept, not a real business.
See the concept → Want one like this? ↘High-street solicitors
A traditional high-street law firm, with areas of law led by named partners, a 'where do I stand?' guide and clear fixed fees. Built as a concept, not a real business.
See the concept → Want one like this? ↘Chartered accountants
A chartered accountancy firm for small businesses, with an interactive tax-saving estimator, fixed monthly pricing and a booking flow. Built as a concept, not a real business.
See the concept → Want one like this? ↘Six more concept builds, a dentist, a hot-sauce brand, a cashflow app, a physio clinic, plus the café and trades sites, are on the work page.
See all 10 concept builds →One real project shipped, ten concepts built, an open calendar for the next one. If yours could be the first paying brief, the door's wide open.
Talk to me ↘Tell me what you're building, or what's broken, and I'll come back with a plan, a fixed price, and an honest gut-check. Usually within the hour.
Start a project →Tell me what you're building, or what's broken. I'll come back with a written reply, a rough budget, and an honest gut-check. Usually within the hour.
Prefer to skip the form? Email me or message on WhatsApp. Every way in lives on the contact page.