For tech & SaaS · Midlands
For a product company, the marketing site is read as a build-quality signal. Scroll story, motion and speed say more than the feature list.
Before the trial, before the call, someone opens the marketing site and decides how well-built the product probably is. Three ways that judgment goes.
This page runs on the same rules it's selling: one idea at a time, the concept below doing the demonstrating, and no numbers I can't stand behind.
This is Cadence, a SaaS concept I built to show the standard. Hover it and it walks through itself.
The story unfolds as you scroll, one claim at a time, each one shown rather than asserted.
The product tour starts before the pitch does. Buyers who can see it working stop needing to be persuaded.
Honest numbers on the page. "Talk to sales" as the only answer reads as "brace yourself".
If the site claims fast software, the site had better be fast. Every millisecond spends credibility.
Cadence is a concept, not a real product. Yours gets built on your feature set, your story, your numbers.
A site starts the conversation. These run in the background of most product companies, and every one is a small build.
Today
Demo requests land in a shared inbox alongside invoices and newsletters. Whoever notices first replies, and the hot ones cool while everyone assumes someone else has it.
What I'd build
Requests routed the moment they arrive: qualified with two or three questions on the form, dropped into the right person's calendar, confirmation out automatically.
Ask about thisToday
The site form sends an email, and someone retypes it into the CRM later. Later sometimes means never, and the pipeline quietly stops matching reality.
What I'd build
The form writes straight to the CRM with the source attached, so every lead exists once, in the right place, with a record of where it came from.
Ask about thisToday
The product moves weekly; the public changelog says March. Prospects read it as a product that's stalled, which is the opposite of the truth.
What I'd build
A changelog that builds itself from the work: release notes drafted from your merged changes, reviewed by a human, published in a click.
Ask about thisToday
Every new account shows up as a spreadsheet mess. Your team maps and retypes it by hand, and the customer waits to see any value while onboarding drags. The import is the bottleneck, not the product.
What I'd build
An import step built into your product: AI maps and cleans a customer's messy file into your schema, and a person signs off every mapping before anything commits. Or I run it as the done-for-you migration your customer authorises directly, so a new account is live in days, not another fortnight of retyping.
Ask about thisEvery one is a small build that connects to the tools you already run. If you want the numbers for your own setup, I'll build you a proper ROI on the jobs worth doing.
You've shipped software, so you know how this usually goes wrong. Here's the whole process.
Twenty minutes. I look at your current site and how leads actually move through it, then tell you honestly where the quick win is and where there isn't one.
You see a real, clickable version of the site on your product and your story, not a proposal deck about one.
It connects to the CRM, the calendar and the tools you already run. Nothing that works gets rebuilt.
The product moves weekly, so the site keeps pace. That's the part other builders hand over and forget.
Most product companies take the subscription: nothing upfront, one monthly amount, and the marketing site stops competing with the roadmap.
The product site done properly. Scroll story, demo up front, published pricing, hosting, changes and care, bundled.
Start with StarterThe site plus the plumbing. Routed demo requests, CRM-wired forms and a changelog that keeps itself current: the jobs above, built in. We'll agree the exact mix on the call.
Start with StandardFifteen minutes on the phone and I'll tell you what I'd build, what it costs, and whether it's worth doing at all. If your current site just needs a faster hero, I'll say so.