For roofers · Midlands
Storm chancers poisoned this well for everyone. Dated, located job photos, accreditations a suspicious buyer can check, and an open deposit policy separate you fast.
Roofing tops every doorstep-scam warning the customer has ever read. They arrive suspicious, and the site's job is to hand them things they can check.
That's why this page runs on proof, and so does the site I'd build you. Dates, places, and a policy they can hold you to.
This is Ridgeway Roofing, a roofing concept I built to show the standard. Hover it and it walks through itself.
Every job carries when it was done and where. A suspicious buyer can check the story stacks up, which is exactly why it wins.
Not a row of logos. What each badge commits you to, and how a customer would look you up on the register.
What you take, when you take it and why, printed on the page. The contrast with the doorstep knock does the selling for you.
Photos and a postcode before anyone gets a ladder off the van. The far-away enquiries filter themselves out.
Ridgeway is a concept, not a real firm. Yours gets built on your jobs, your dates, your patch.
A site earns the trust. These three run underneath it, and every one is a small build.
Today
The form asks for nothing, so anyone fills it in. You drive out to price a job that was never going to book, and lose half a day doing it.
What I'd build
A quote form that asks for photos and a postcode first, and quietly filters out the enquiries you'd never take. The ones that reach you are worth pricing.
Ask about thisToday
The wind gets up overnight and the phone melts. Urgent leaks, lost tiles and nervous maybes all land in the same voicemail, in no order at all.
What I'd build
An emergency intake that sorts urgent from routine: what's happening, one photo, which street. You start the morning with a list in order instead of a full voicemail box.
Ask about thisToday
The insurer wants photos, dates and a description in a format they'll accept. It gets typed up at the kitchen table long after the ladder's back on the van.
What I'd build
A photo report that formats itself: the shots you take on the roof drop into a dated, addressed document the insurer will accept, finished before you've left the kerb.
Ask about thisIf you want the numbers for your own setup, I'll build you a proper ROI on the jobs worth doing. If you've lived these three, that's the point.
Most roofers take the subscription: nothing upfront, one monthly amount, and the website stops being the job for a rained-off day.
The roofer's site done properly. Dated job photos, accreditations explained, your deposit policy in plain sight, hosting, changes and care, bundled.
Start with StarterThe site plus the proof engine. The postcode-filtered quote form, storm triage and insurer-ready photo reports: the jobs above, built in. We'll agree the exact mix on the call.
Start with StandardFifteen minutes on the phone and I'll tell you what I'd build, what it costs, and whether it's worth doing at all. If your current site just needs dates putting on the job photos, I'll say so.