For estate & letting agents · Midlands
Your website is the closest a vendor gets to watching you sell a house before they instruct you. I build agency sites that treat it as the product demo, plus small tools that take viewings, feedback and certificate renewals off the phones.
Vendors can't test-drive an agent. They judge the marketing they can see, and the first piece of marketing they see is yours.
None of this needs a bigger branch or a louder brand. It needs the marketing a vendor can see to look like the marketing they're buying.
This is Forest & Hart, an estate agency concept I built to show the standard. Hover it and it walks through itself.
The first screen is a listing, treated the way you'd treat theirs. Vendors picture their own house in it, and that's the sale.
Not a form that promises a call back. A diary with actual appointments in it, bookable on the spot, before they try the next agent.
What you report, and when. The agent who commits to it on the page reads like the one who'll actually make the calls.
Sold boards come down. A page of streets you've sold, with reviews from the people who lived there, stays up.
Forest & Hart is a concept, not a real agency. Yours gets built on your patch, your listings, your results.
A site wins the instruction. These three run all week behind it, and every one is a small build that hands the negotiators their day back.
Today
Every viewing means a call to book it, a call to confirm it and, if anyone remembers, a call to remind. Multiply by every applicant on every listing.
What I'd build
Online viewing booking against real availability, with confirmations and reminders sent automatically. The applicant books the slot, and the branch just sees it appear in the diary.
Ask about thisToday
After each viewing someone chases the applicant for feedback, then types the answer up again for the vendor update. Two jobs, one piece of information.
What I'd build
One feedback capture sent after the viewing that formats itself into the vendor update. Collected once, reported once, and the vendor hears back sooner.
Ask about thisToday
Gas safety, electrical checks, energy certificates: every landlord's renewal dates live in a spreadsheet someone has to remember to check. One missed row is a compliance problem.
What I'd build
A renewal tracker that nudges the branch and the landlord before each expiry, so the certificate gets booked before it turns urgent and nothing rests on somebody remembering.
Ask about thisEvery one is a small build that connects to the software you already run. If you want the numbers for your own setup, I'll build you a proper ROI on the jobs worth doing.
Most agencies leave their site and their admin as they are because changing feels like a project. Here's the whole of it, in four steps.
Twenty minutes. I look at your current site and how viewings and instructions actually run, then tell you honestly where there's a quick win and where there isn't.
You see a real, clickable version of the site and the first tool, on your agency's name and colours, not a slide deck of what it might become.
It connects to the software you already run, Reapit, Alto, Jupix or similar, plus your portal feeds. Nothing that works gets rebuilt.
It stays quick, current and compliant as the market and the rules move. That's the part other builders hand over and forget.
Most agencies take the subscription: nothing upfront, one monthly amount, and the website and the admin stop being the branch manager's side job.
The agency site done properly. A hero that sells your marketing, valuation booking, local proof, hosting, changes and care, bundled.
Start with StarterThe site plus the admin killers. Viewing bookings, feedback capture and renewal tracking: the jobs above, built in. We'll agree the exact mix on the call.
Start with StandardFifteen minutes on the phone and I'll tell you what I'd build, what it costs, and whether it's worth doing at all. If your current site just needs tidying, I'll say so.