For dentists · Midlands
New patients arrive anxious, comparing NHS and private without knowing the difference. I build dental sites that lower the temperature and book them in, plus small tools that take the forms, the follow-ups and the recalls off your front desk.
Dentistry is one of the few trades where the customer hopes not to need you. The website's job is to make the visit feel ordinary before anyone picks up the phone.
Ask any front desk which patient is hardest to book: the one who's scared. So this page is about being the practice that takes the nerves seriously, on the site and at the desk.
This is Riverside Dental, a dental concept I built to show the standard. Hover it and it walks through itself.
It's the first question every new patient has, and the one most sites dodge. Answer it plainly and the worst-case price they imagined goes away.
Some patients will book a slot at midnight. The rest want to say what's wrong and hear back quickly. Give them both.
Whitening and straightening get bought on proof. Real cases, shown with consent, do the persuading a paragraph can't.
A practice that shows its prices reads as one with nothing to hide. Hiding them sends the nervous patient straight back to Google.
Riverside Dental is a concept, not a real practice. Yours gets built on your treatments, your team, your fees.
A site gets you booked. These three run all day at reception, and every one is a small build that hands the desk its time back.
Today
Every new patient fills in their medical history on a clipboard in the waiting room, minutes before they're seen. Someone then deciphers the handwriting and types it into the practice system.
What I'd build
A digital pre-visit health form sent with the booking confirmation, filled in calmly at home and landing in your practice management before the patient arrives. The clipboard retires.
Ask about thisToday
A plan gets discussed in the chair, printed or emailed, and then nothing. Nobody has time to chase it, so the patient drifts and the work never happens.
What I'd build
A plan follow-up that nudges gently after the appointment, answers the questions people were too polite to ask in the chair, and flags who's gone quiet so the desk chases the right ones.
Ask about thisToday
Recalls go out by post or phone, patient by patient, whenever there's a spare hour at the desk. Miss a batch and the diary shows it two months later.
What I'd build
Automated recall reminders wired to the diary: text and email in your practice's voice, with a booking link, stepping up politely until the appointment's made.
Ask about thisEvery one is a small build that connects to the tools you already run. If you want the numbers for your own setup, I'll build you a proper ROI on the jobs worth doing.
Most practices leave their site and their admin as they are because changing feels like a project. Here's the whole of it, in four steps.
Twenty minutes. I look at your current site and how bookings and recalls actually run, then tell you honestly where there's a quick win and where there isn't.
You see a real, clickable version of the site and the first tool, on your practice's name and colours, not a slide deck of what it might become.
It connects to the practice management you already run, SOE, Dentally or similar, plus your diary and forms. Nothing that works gets rebuilt.
It stays quick, current and compliant as the rules and the work move. That's the part other builders hand over and forget.
Most practices take the subscription: nothing upfront, one monthly amount, and the website and the admin stop being the practice manager's side job.
The practice site done properly. New-patient answers, published fees, easy booking, hosting, changes and care, bundled.
Start with StarterThe site plus the admin killers. Pre-visit forms, plan follow-ups and recall reminders: the jobs above, built in. We'll agree the exact mix on the call.
Start with StandardFifteen minutes on the phone and I'll tell you what I'd build, what it costs, and whether it's worth doing at all. If your current site just needs tidying, I'll say so.